Investing

Cultivating Your Wealth, Your Way

Asset Management in
Birmingham, AL

At 3C Financial, I not only acknowledge but embrace the distinctiveness of your financial dreams. 3C’s asset management services are meticulously designed to nurture your investment growth, harmonizing seamlessly with your aspirations. With steadfast dedication and seasoned insights, I’m devoted to cultivating and safeguarding your wealth.

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Tax Efficient Investing

Discover the art of tax-efficient investing with 3C Financial. 3C’s financial services extend beyond traditional solutions to help you optimize your investments while minimizing tax liabilities. Let me guide you toward a more tax-efficient financial future.

Capital Gain Monitoring

At 3C Financial, I understand the importance of capital gain monitoring in growing and preserving your wealth. I am dedicated and keep a watchful eye on your investments to balance returns and risk, seeking your financial success.

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FINRA's BrokerCheck

Check the background of investment professionals associated with this site on FINRA's BrokerCheck.

VOICES OF CLIENTS

Clients Reflect on Their Experience

Beth G.

“Heath provides me with Financial Security which frees me up to worry about other things.“

This statement is a testimonial by a client as of 11/29/2023. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing their testimonial.

Bill F.

“Heath brings a presence and sense of well being to our relationship in the way he manages our wealth.  I actually look less at how the portfolios is going as we have complete confidence in his ability to manage.“

This statement is a testimonial by a client as of 12/18/2023. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing their testimonial.

John S.

“I have confidence working with Heath as he takes that concern off of my plate“

This statement is a testimonial by a client as of 11/22/2023. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing their testimonial.

Lynn M.

“It couldn't have been easier to move my business to 3C Financial and I'm SO glad I did it!“

This statement is a testimonial by a client as of 4/24/2024. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing their testimonial.

Alex K.

“I first met Heath nearly 20 years ago and was at a place where I just needed advice.  I had heard horror stories of people being misled by Financial Advisors.  However, after beginning to work together I trusted Heath and felt a personal connection with him.  He is very accessible, and I really sensed that he understood our needs.  Through his advice and guidance, I have come to understand that there are a lot of complicated layers to the process..."
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This statement is a testimonial by a client as of 4/24/2024. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing their testimonial.

Sheri W.

“I originally met Heath 15 years ago, through my local bank, and immediately felt comfortable with him, sensing right away his honesty and perception of relationship building.  I knew I needed Financial Planning and Investment advice and had neither the time nor inclination to do it myself; frankly, it bored me.  I had money and needed someone I could trust..."
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This statement is a testimonial by a client as of 4/24/2024. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing their testimonial.

OUR PROCESS

The 3C Process

The 3C Process includes a separate onboarding phase where we welcome you, gather initial information, and set expectations for the journey ahead. The meetings with Heath will take place twice a year, and each meeting will be a little different. We will cover:

Financial Planning

  • Budget Analysis

    I'll evaluate your budget and cash flow, identifying areas for optimization and resource allocation.

  • Goal Setting

    Together, we'll define clear financial goals and aspirations, creating a roadmap for your financial journey.

  • Existing Plans Review

    If you have existing financial plans, I'll thoroughly review them to ensure they align with your current objectives.

  • Life Stage Consideration

    We'll adjust the financial plan based on changes in your circumstances, whether you're starting a family, sending kids to college, or approaching retirement.

  • Estate Planning Strategies

    If applicable, we'll address estate planning needs, so when you work with an attorney they know what you want for your assets and legacy.

Retirement Planning

  • Savings Assessment

    We'll meticulously review your retirement savings, assessing their sufficiency to meet your post-retirement financial needs.

  • Income Projection

    I'll calculate how much of your savings will be required during the first few years of retirement, ensuring a confident financial transition.

  • Income Strategy

    Together, we'll design a tailored income strategy, including the best time to claim Social Security benefits, potential pension options, and investment withdrawal plans that are most tax efficient using my Waterfall Income Strategy

  • Lifestyle Planning

    We'll discuss your post-retirement lifestyle, considering specific activities or ventures you wish to pursue during your retirement years.

  • Healthcare and Long-Term Care

    We'll address healthcare and long-term care needs, helping you navigate potential options and funding strategies.

Asset Management

  • Investment Strategy

    I'll develop a personalized investment strategy that aligns with your financial goals and risk tolerance, emphasizing diversification and risk management.

  • Performance Assessment

    Periodically, we'll review the performance of your existing investments, ensuring they meet your expectations.

  • Portfolio Adjustments

    If necessary, we'll discuss and implement adjustments to your investment portfolio to optimize its performance.

  • New Investment Opportunities

    We'll explore potential new, smart investment opportunities that may arise along the way.

  • Ongoing Alignment

    Throughout the process, we'll continuously align your investment strategy with your evolving financial needs and goals, ensuring it remains effective.

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Personalized Investment Management

At 3C Financial, I believe in the power of personalized investment management to unlock your financial potential. Experience tailored solutions that align with your unique goals and aspirations.

Meet Heath

I'm Heath Goodson, a Certified Kingdom Advisor with over two decades of experience in ministry and finance. My journey started in full-time church ministry, where I shared lessons on generosity and biblical financial principles. Transitioning to finance in 2004, I worked at JPMorgan Chase and later Morgan Stanley before establishing my practice under LPL Financial in 2020.

Maintaining a Fiduciary standard for advisory clients, I hold licenses including Series 6, 7, 63, and 66, all held through LPL Financial and an Insurance License. Beyond work, I cherish time with my family on our 8-acre property, indulge in hobbies like hunting and pickleball, and share biblical finance insights with church groups. My greatest fulfillment comes from the financial success of my clients, driven by genuine care and prioritizing your interests.

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OUR PROCESS

Bridging Gaps, Creating
Solutions, Earning Trust

Explore how 3C Financial aims to leverage its financial expertise to bridge gaps and provide distinct solutions for your financial success.